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Case Studies

Case Studies

Brand Health Case Study

A national white goods manufacturer was struggling with stagnant market share despite strong product and marketing investment and wanted strategic guidance in how to grow share over next 5 years. Click below to find out how Antenna helped.

Customer Experience Case Study

A healthcare provider with exceptionally high customer satisfaction was losing more than fair share of clients after they attended appointments.  They wanted to understand what was causing this given the high NPS suggesting appointments were excellent. Click below to find out how Antenna helped.

Segmentation Case Study

The Australian Division of a Global Appliances Manufacturer had been deployed a Global segmentation and 3 new products to launch in the next 18 months.  The team were struggling to recognise the global segments in Australia or see how to leverage the segments to launch the NPD locally.  Find out how Antenna helped

Concept Testing Case Study

A regional home & property insurance provider was seeking to modernize their brand as a means of cutting through category clutter and growing brand awareness

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