What we do
Market Research & Strategy Solutions That Drive Real Results
We transform data into actionable business intelligence. Our comprehensive research and analytics services help you understand your market, connect with your customers, and outperform your competition.
From brand health assessment to customer experience mapping, advanced segmentation to concept testing and PR validation—we provide the strategic insights you need to make confident decisions and achieve measurable growth.
Discover how our proven methodologies can unlock your brand's full potential:
Brand Health
Brand health isn’t just awareness and consideration… we dive deep beyond surface-level metrics to map the entire landscape of your brand's performance - from the fundamentals of the brand funnel through to precisely positioning your unique value proposition.
Our methodology uses multiple analytical tools, tracking everything from market profiling to competitive benchmarking to advertising effectiveness, giving you a 360-degree view of your brand's strengths, vulnerabilities, and opportunities for growth.
By translating these nuanced insights into actionable strategies, we help you tune into your customers' true frequency, ensuring your brand doesn't just communicate, but genuinely connects.
Customer Experience
We decode the complexities of your customers’ journey, identifying and transforming CX pain points into opportunities for service excellence.
Our approach combines customer journey mapping, Voice of Customer (VoC) and Voice of Employee (VoE) insights to build a holistic view that connects the realities of the frontline customer experience with your objectives.
By developing detailed customer experience blueprints and clear, diagnostic metrics, we provide you with a strategic compass that guides every decision, ensuring your customer experience becomes a powerful differentiator in a crowded marketplace.
Segmentation
Not all customers are the same… whether its B2B or B2C, we see a nuanced landscape of needs, perceptions and behaviours when it comes to out client’s markets.
Our segmentation frameworks go beyond the simple demographics, blending rich qualitative insights and robust quantitative analysis of both the market and your sales data to create clear and actionable models that reveal the complex drivers that truly define market segments.
By synthesizing these approaches, we provide you with intuitive segmentation models that are not just data points, but actionable and targeted portraits of your customers that can drive meaningful business growth… everything from product development to marketing strategy.
Advertising and Concept Testing
Whether you’re launching a new product or a new advertisement, understanding the customer perspective is critical.
Our process deconstructs creative ideas and emerging concepts across both consumer and business markets, providing the critical insights that predict market receptivity, emotional resonance, and commercial success. By combining the ‘how’ and ‘why’ of qualitative insights with robust quantitative measurement, we help you refine your concepts before launch, ensuring your offer isn’t just compelling, but strategically aligns with your business and your audience.
PR & Communications Research
We’re your ‘go to’ for building a compelling brand story with compelling stats, designing fast and targeted surveys that validate your marketing and PR claims.
Our process goes beyond simple data collection: we design compelling questions that deliver the statistics you need to build powerful and strategic narratives
Our approach
We understand that research with a new agency can feel like uncharted waters. Our approach takes the uncertainty out of the process:
Starting the research process with a stakeholder review of the strategic objectives, how insights will deliver to these, and the logistics of the process
Project Planning Workshop
Ensuring the right outcomes through a well-planned and well-executed research process of iterative learning.
Fine-tuned Methodology
Transparent, jargon-free insights… what you need to know, and what you need to do.
Clear outcomes
Providing consultancy and advice as you implement the learnings, whether it’s recutting data, revisiting participants, or workshopping the research implications.
Ongoing Support